.New Delhi: Boldfit, a direct-to-consumer (D2C) health and fitness brand name has onboarded Indian cricketer KL Rahul as a brand emissary and an investor in the provider, it provided ETRetail.Without divulging the specific portion of concern the cricketer has taken, the firm mentioned it is actually a considerable and also important investment.This partnership targets to utilize KL's tremendous level of popularity, especially with young people and physical fitness aficionados, to grow Boldfit's dip untapped markets and also demographics across India.Sharing concerning the brand's growth plans, Pallav Bihani, founder and CEO of the company said, "Our team are actually going all-in on expanding our activewear and shoes categories, which are readied to redefine the health and fitness market. These portions are our future development motors." Currently, health and fitness and yoga add-ons drive most of Boldfit's purchases, Bihani shared.In the fiscal year 2022-23, the D2C brand name obtained an income of Rs 73 crore. Along with calculated projects as well as this relationship, the company aims to reach an earnings of Rs five hundred crore through FY26. Founded in 2018, it presently serves over 1 crore consumers yearly as well as targets to expand this grasp to 5 crore with this alliance. Likewise, it is boosting its own supply establishment infrastructure to guarantee prompt shipping and also constant product availability.Looking ahead, the D2C startup expects an eruption in internet visitor traffic, social media interaction, and much higher purchases throughout our flagship categories.
Published On Aug 1, 2024 at 10:46 PM IST.
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