.Representative ImageNew Delhi: FMCG company GRM Overseas has actually gotten a 44 percent equity stake through major infusion as well as indirect purchases in Swmabhan Business, the parent company of Virat Kohli-backed, Anger Coffee, the company claimed in a BSE submitting on Wednesday." This tactical investment in Anger Coffee straightens completely along with our perspective to drive development in digital-first, health-focused, and lifestyle brand names. Our company observe massive potential in extending Rage Coffee's existence in the domestic market as well as leveraging harmonies along with our established export markets. Coffee as an item group aligns well along with our international development method, and we are actually thrilled to blend our deep market experience and circulation capabilities with Squall Coffee's powerful offerings. Our company target to lift this brand to new heights in India as well as around the world," pointed out Atul Garg, MD, GRM Overseas.Rage coffee offers online and also has existence across 1,000 HoReCa stores and also 5,000 plus basic trade as well as modern trade stores.Recently, the firm grew into the out-of-home coffee market by putting in bean-to-cup vending devices in offices as well as opening cafes.For FY24, Rage Coffee's unaudited turnover stood up at Rs 24.9 crore partially up from Rs 23.9 crore in FY23.Founded in 1974, GRM has a varied item portfolio featuring rice, seasonings, and various other food products with visibility in both the residential as well as worldwide markets.
Released On Aug 28, 2024 at 02:44 PM IST.
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